E-Mail Marketing Advice - 7 Different Ideas

 

In this content, where we discuss in detail what E-Mail Marketing is and how to do E-Mail marketing, we finally found it appropriate to share some suggestions with you. You can also take a look at our content titled “14 Ways to Get Efficiency from E-Mail Marketing “that we shared with you before.

Welcome Mail

You should follow a similar path in the virtual world, just as you provide a communication start with your customers who are already visiting your workplace. Before sending sales / marketing mails about your products and services to users who are new to your website or mail newsletter, send a welcome mail. "Welcome" or” you see between us we The Email Shop welcome as is often sufficient.

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Announcements and Information

Inform your target audience regularly about any developments, changes or updates that may occur in your brand, business, products and services. Price changes in your products and services, special campaign news, etc. are the main issues that your target audience would like to be informed about. In short, you can send any subject your users need to know via e-mail.

Blog / Newsletters

Important news about your blog page or your products and services attract users. You should send these to your subscribers on a weekly or monthly basis, for which you have permission to send mail.

We Miss You Mai

Identify users who have subscribed to your newsletter list or site but have not been able to interact for a long time. Create a custom email template designed to reach only them. Send a message titled “We Miss You” in order to regain your customers and provide interaction.

Thanks mail

Send a thank you message to consumers who have contacted you about anything and who have benefited from your products and services for choosing you. This is the easiest way to express your value to your users.

Notification of Payment Confirmation Emails

Send a “Payment Received” or “Payment Confirmed “mail to users who order a product or service via your website. This allows you to inform your users that there is no problem with their shopping.

Don't Skip Special Days

Do not skip many special days such as the birth date of your customer, especially Religious and National Holidays. Deliver the e-mail contents you have created for these days to your customers. For example; offering a special discount opportunity to a customer a few days before his birthday, accompanied by a message titled “Happy Birthday ", makes your users feel special and encourages them to shop again.

How to E-Mail Marketing?

There are some standards you should follow when creating your E-Mail Marketing strategy. These are some of the basics needed to maximize engagement, get the most out of your time and value for money. You should build your own marketing strategy by making improvements on these standards depending on your products and services.

One of the biggest problems encountered in E-Mail Marketing studies is to attract the attention of the user and to ensure that the messages sent are read by the users. Brands need to increase the rate of viewing and returning content with some strategies they have implemented.

Planning: The e-mail to be sent should be connected and supportive with each other, including introduction, development and conclusion sections on a specific subject. Everything, including the style we will use in the mail and the visuals to be used, should be created in a planned way.

Use of Brand Name: Use your brand name as the sender name in the mails sent. In this way, you can increase the awareness of your brand name and gain a place in the memory of the users. In the case of a sender, your users may consider the content as spam if they cannot remember this name.

Impressive Title: The mails you send using the e-mail marketing method will be displayed by the users with the title you first determined. The words you have used in the title selection, it is very important that they attract attention and encourage the user to see the whole message. Choosing the right title will make itself visible even in crowded mailboxes and will allow users to browse.

Personalization: Almost all consumers today share their personal information with brands and businesses. According to a study conducted in the UK, 28% of users state that they share correct information in order to be confronted with offers targeting them directly.

Mobile Compatible: Some studies show that the rate of viewing e-mail content on mobile devices is increasing. For this reason, design mail content in a mobile-friendly way, taking into account that the content of mail that is not displayed properly on mobile devices is deleted without being examined by users.

Don't Bore Users: Don't let the e-mails to be sent just focus on sales. In other words, do not encourage users to buy a product or service and bore them with information such as campaigns and discounts. Instead, create and submit content that will inform them about your products and services, what is it, how it is used or what it does.

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